3.4  Review from Enjion Inc. for VIPtrace

Enjion Inc. Enjion Inc.    VIPtrace VIPtrace Wednesday, December 16, 2015 5:52 PM

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First Impression Average
Overall Idea Poor
Idea Realization Average
User Experience Good
Performance Excellent

Summary

The Good

Fast service with a snappy response. Clean interface, minimalist, leading design. As a user I know exactly where to type and what to look for. The results are very cleanly laid out with no question as to what to do next.

The Bad

I know I've written this before but I'm not getting how this service is different from Pinterest. It looks almost exactly like Pinterst with the exception of the color scheme. I keep thinking that I am missing some sort of feature that sets it apart and am still not sure if I just missed it.

The Bottom Line

I can see alot of work went into this service. Its slick and clean but I don't think thats quite enough to carry it as a service. There needs to be something different between this service and Pinterest. Pull in full movies or music or music videos or partner with channels to present completely original content.

Missing Features

there needs to be something different between this service and Pinterest. Pull in full movies or music or music videos or partner with channels to present completely original content.

Monetization

There needs to be some obvious and immediate key differentiators between this service and the better more well established competitors. If you changed the color scheme and hid the URL I'd bet that 9/10 users would say this is Pinterest.

Details

First Impression is Average

I think so but I had to read some of the other reviews to make sure I had it right. One of those "this is too simple I can't be using it right" type of deals.

Overall Idea is Poor

Its ok I guess but I'm not sure why a user wouldn't just do a pinterest search or or even google image versus using this service. Maybe I'm just not getting something? It would be kind of cool if the service aggregated all types of media related to a subject like music, videos, artwork, related gaming material but I don't know if this would be enough to draw people away from pinterest....unsure about this just spitballn'.

Idea Realization is Average

the site looks nice and its easy to register for an account. Results are nice and quick and also very cleanly presented. The main concern is whether or not the the content would be any more useful to me than the already established competitors. I feel like you have the opportunity to do something substantially different enough to make this work but its not quite there.

User Experience is Good

Good user experience. Clean interface, intuitive design. The only thing I'm still not sure of is if I could be getting more out of this than just images and if not how it differs from more established competition.

Performance is Excellent

Fast, clean results that is presented in a snappy manner. kudos on the performance! Not sure how this could be improved at all to be honest with you.

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